Nov 7, 2022
Moderated by Tinx, Investor Mark Cuban and Bala Cofounders
Natalie Holloway and Maximilian Kislevitz discuss an unexpected,
borderline absurd approach to launching and scaling a fitness
brand.
Natalie and Max started Bala on a napkin in 2018, when they
sketched out ideas for what would eventually become Bala
Bangles.
Though Bala started as a side project, Natalie and Max took note of
the ultra-serious, exclusionary nature of the fitness industry – a
sea of lookalike brands running the same playbook; one defined by
unreasonable expectations and the heartache of falling
short.
Since launching a successful Kickstarter campaign and appearing on
ABC's Shark Tank, where they secured an investment from Mark Cuban
and Maria Sharapova, Bala has grown tenfold. In contrast to the
utility-led products that dominate the fitness space, Bala believes
beautiful, functional fitness equipment will change the way people
work out.