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SXSW Sessions

Aug 29, 2022

How is decentralized community formed on the internet? There are multiple levels of Birds Aren’t Real engagement: the people who think bird robots are funny and react to viral moments, the people who will even show up in person to a rally, the people who recognize and follow the character himself, and the people who learn heavy lore that plunges deep into the Birds mythology. What do people see in something like Birds Aren’t Real and what can be accomplished when these people come together?