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SXSW Sessions

Feb 6, 2023

Gen Z has created a seismic shift in the way we consume, communicate and transact, forcing traditional media and entertainment companies to completely rethink the way they conduct business. With its deep roots in gaming and known for its loyal Gen Z fanbase, FaZe Clan recognized early on that gaming was a dominant entertainment and cultural driver for this generation. The company has also been at the forefront of the booming creator economy, establishing a community around gaming and youth culture. CEO Lee Trink dives deep with Axios media reporter, Sara Fischer on how to reimagine media and entertainment for Gen Z and his vision for becoming a leading modern media platform.