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SXSW Sessions

Oct 11, 2021

Most performers make most of their money from shows and touring, with streaming music services otherwise bringing artists much less royalties than before.

So what will the future hold for concerts as COVID still lingers and fans skittishly wonder if it’s safe to congregate again? Plus, how much of a role will streaming concerts continue to play? Part of the problem is that streamed shows may only get bands a fraction of what they can earn from touring. Where are the ideas to help keep performers and the whole live/touring industry afloat until we can all gather again? Ideas and experiments are needed badly and they are in short supply now. This SXSW session focuses on what’s working, what isn’t and what still needs to be done to save the music we love.