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SXSW Sessions

Feb 8, 2021

How did a fringe political issue become a massive business opportunity? When Troy Dayton began working on the cannabis legalization 24 years ago only 25% of Americans supported it. Today, Dayton leads The Arcview Group which is the largest group of cannabis investors and largest publisher of market data. He’s also on the board of the Marijuana Policy Project and the National Cannabis Industry Association. Join him for this special fireside discussion with Leafly's California Bureau Chief David Downs about the past, present and future of the intersection between cannabis advocacy, politics, and global business.