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SXSW Sessions

Jun 28, 2021

By making digital business a necessity, the pandemic gave us final proof that every company must become a software company in order to survive. That’s every company, from Ford to Starbucks, and not just digital, but a software company, whose leaders turn to their developers for strategic direction. Instead of envying the nimble innovation machines of Silicon Valley, any company can learn how to become one by tapping the power of software, unleashing the creativity of their developers, and bridging the divide between their technical people and their business leaders. Author and Twilio CEO and Co-founder Jeff Lawson, and VP & CTO Werner Vogels, explore how our current crisis has accelerated this trend and provide a playbook for companies on how to run a company using the methodologies of Silicon Valley disruptors.