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SXSW Sessions

Jul 19, 2021

Today's musical artists crave two things: global virality on platforms such as TikTok and career longevity. Mick Fleetwood has achieved both. Sustaining over 50 years in the industry as a founding member of Fleetwood Mac, Mick was also part of TikTok's biggest viral trend of 2020.

TikTok has become the music industry's best promotional tool since launching; breaking artists, new music and giving new life to catalog hits. Billions of video creations are set to music and its leaned-in and engaged community is driving chart success. TikTok’s Global Head of Music Ole Obermann has been at the heart of TikTok’s ascent since joining in 2019.

Join Mick and Ole as they talk music, how to sustain a career, discovering new talent, the role of technology in shaping trends and culture, and what today’s music stars can learn from Mick’s decades at the top.