Preview Mode Links will not work in preview mode

SXSW Sessions

Sep 21, 2020

In today’s popular music landscape, instruments are used in more inventive ways than ever as the next generation of artists find new avenues to create. This session with recording artist Elise Trouw, radio personality and author Meredith Ochs, CEO of Fender Andy Mooney, and Ableton's Managing Director for North American Tony McCall explores the different ways musicians are adopting new music technology in live/recorded performance, while still embracing traditional musical instruments, like guitar, creating a marriage of classic and progressive technological tools. The result? A stronger connection between fans and bands than ever before…and great new music.