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SXSW Sessions

May 11, 2020

Streaming and the new music economy are creating more resources than ever for artists. The impact? Artists have more choice in how they invest in, build, and grow their careers in music. And, to manage all of this, they're taking note of the startup world and increasingly adopting an entrepreneurial approach to navigating their careers.

Join SoundCloud CEO Kerry Trainor, recording artist Taylor Bennett, music journalist and pop culture expert Sowmya Krishnamurthy, and Grammy Award winning Manager and label exec Kei Henderson as they discuss the evolving path for artists from their first play to first platinum, the shifting artist discovery and development process, and the overall impact on the broader music industry.