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SXSW Sessions

Jul 25, 2022

The disinformation crisis is solvable.
A small handful of adtech companies dictate where $700 billion ad dollars go every year. These companies use a purposely opaque system to send ads to sites that pump out hate speech and disinformation – and the brands don’t even know where their ad spend is going!
You read that right, major brands are seeing their ad dollars going to help fund the biggest disseminators of hate, racism, xenophobia, and conspiracy theories.
It doesn’t have to be this way.
Nandini Jammi developed the playbook for cutting off the flow of ad dollars to disinfo as a co-founder of Sleeping Giants. Now, with Claire Atkin, the two have co-founded Check My Ads, the only adtech industry watchdog.
Their strategy has taken MILLIONS out of the ad economy and disrupted Dan Bongino, Steve Bannon, Tim Pool, Fox News, and others.
In this SXSW Session, Claire and Nandini show you how it’s done and how YOU can play a role in solving the disinformation crisis.