Jul 25, 2022
The disinformation crisis is solvable.
A small handful of adtech companies dictate where $700 billion ad
dollars go every year. These companies use a purposely opaque
system to send ads to sites that pump out hate speech and
disinformation – and the brands don’t even know where their ad
spend is going!
You read that right, major brands are seeing their ad dollars going
to help fund the biggest disseminators of hate, racism, xenophobia,
and conspiracy theories.
It doesn’t have to be this way.
Nandini Jammi developed the playbook for cutting off the flow of ad
dollars to disinfo as a co-founder of Sleeping Giants. Now, with
Claire Atkin, the two have co-founded Check My Ads, the only adtech
industry watchdog.
Their strategy has taken MILLIONS out of the ad economy and
disrupted Dan Bongino, Steve Bannon, Tim Pool, Fox News, and
others.
In this SXSW Session, Claire and Nandini show you how it’s done and
how YOU can play a role in solving the disinformation crisis.