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SXSW Sessions


Mar 2, 2020

Tinker Hatfield is Nike’s VP of Creative Concepts, a legend among sneaker-heads, the subject of one of the most popular episodes of Netflix’s Abstract: The Art of Design, and one of the most famous shoe designers in the world.

In this session, Hatfield breaks down the creative process with Abstract co-creator Scott Dadich, exploring how different disciplines of design influence, inform, and inspire each other.