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SXSW Sessions

Dec 25, 2023

Music ownership has historically been concentrated in the hands of institutions and people with access. Despite streaming generating tens of billions of dollars for the music industry each year, music artists see very little of this money, largely due to signing away ownership early in their careers.


Join renowned DJ and CEO/co-founder of Royal Justin Blau to discuss how new technology is shifting power and control into the hands of artists and their fans. Unlike merch, vinyl, and other collectibles, a system of shared music ownership empowers artists toward greater creative freedom and gives fans a deeper connection to the music they love.