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SXSW Sessions

Jun 21, 2021

Without taste, the experience of eating would be a routine and joyless chore. Taste is an almost magical part of our individual experience because everyone’s perceptions and preferences are so unique; but what IS taste, really, and what informs it? It is so much more than a chemical reaction on our taste buds. Taste is made up of shifting cultural norms, food science and technology, and the art of cooking, of bringing a dish to life through careful preparation and the right ingredients. And by better understanding how all of these elements work together, you can develop an even deeper appreciation for your favorite food experiences.
In this SXSW Session, food scientists, chefs, and other food experts discuss how culture, science, and technology shape one of the most important aspects of our lives.