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SXSW Sessions

Apr 13, 2020

Actor turned entrepreneur Zoe Saldana (Guardians of the Galaxy, Avengers, Avatar) discusses the importance of positive messaging and role models on social platforms for millennial and Gen Z audiences at SXSW 2019. Interviewed by on-air personality and What's Trending CEO Shira Lazar, this session dives into how Zoe’s media company, BESE, uses purposeful branding to address this issue and the imbalance that exists today in mainstream media.