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SXSW Sessions

Dec 7, 2020

Design is the key differentiator in the automotive world, the fashion business, and other consumer products. Join critically acclaimed recording artist and global apparel and accessories designer A$AP Rocky and Daimler AG Chief Design Officer Gorden Wagener for a discussion on creativity, disruption, fans, followers, customers – and how to create and become a beloved brand. This conversation was moderated by Josh Rubin, photographer, designer and founder of COOL HUNTING.